Where is my business actually located?
Where are my clients?
How far or close to my business are my clients?
Do I know my business service area?
Could I serve more clients with my current infrastructure?
If I expand, where should I open my next store?
Where can I find better clients?
Are my advertising campaigns focused in the correct sector?
Where can I find the highest client density?
Are my stores conveniently located?
Where can I find my competition?
How can I get my products to my clients faster and cheaper?
How can I balance the shipping department work load?
Where do I sell more of my type X products?
Are my clients local or foreign?
These are all complex business questions, it is often very hard if not impossible to answer these questions using conventional information systems. If you notice carefully all the questions mentioned above and many more all have a geographic relation. More than half of business decision involve geographic relations of some kind. This does not mean that you should discard your actual information systems; GIS actually co exists and enhances your current business data sets and information systems.
